Radio and television cloud

Transformation from the traditional model of “project + application” to the new model of “platform + ecology”.

About Radio and Television Cloud
Business Challenges
Advantages of cloud migration
Business Scenarios

About Radio and Television Cloud

Recreate the new ecology of the media industry, gather industrial big data, give birth to new business models, and create a new highland for the industrial Internet of the entire industry chain of the media industry; Internally, it breaks the traditional “chimney-style” application construction and data barriers, builds “large middle platforms and small front ends” through the platform, provides “business reusability and data sharing” capabilities, and promotes the digital transformation and upgrading of media and the development of ecological innovation system.

Business Challenges

The cultural strategy is constantly upgrading

Promote the continuous upgrading of cultural digitalization construction as a key strategy, and clearly rely on the existing cable TV network facilities, radio and television 5G network and interconnection platform to form a national cultural private network; Radio and television cloud provides technical services for the construction of cultural big data system, and helps the construction of the national cultural digitalization strategy.
The traditional advertising market is gradually declining

The demand of the new generation of users for digital content and services is still increasing, and the exchange of resources, data circulation, and circle interaction between media will be deeper and more extensive. If the radio and television industry wants to develop sustainably, it is necessary to open up new and old channels and expand the “big screen + small screen” model.
New technologies promote the digital transformation of radio and television

Radio and television have become a powerful engine for the development of the digital economy and the expansion of domestic demand, and have gradually formed a new media pattern with radio and television as the center and spreading to the periphery, showing a energy trend of “re-centralization” and driving the transformation of the entire industrial chain.
The traditional model restricts the development of the industry

The traditional radio and television industry mostly adopts “chimney-style” construction, and a large amount of data lacks unified management standards, resulting in many data islands, high cost of data sorting and use, low efficiency, slow practical timeliness, and inability to reuse and retain.

Advantages of cloud migration

Full closed-loop service

Based on the cloud-native architecture, it manages the full life cycle of machine learning computing, provides low-threshold, open and efficient in-depth learning atomic capability services, and provides full closed-loop services from resource management, training frameworks, open models to scenario applications for media and cultural business scenarios.
Data empowerment

With the goal of empowering media business with data, through data stratification and horizontal decoupling, the precipitation of media common business data provides unified data services for front-end applications through data encapsulation, and realizes cross-departmental and cross-business data sharing and availability.
Reconstruct the business model

By reconstructing the business model, the core business processing capabilities of the media are precipitated into various service centers, and the capability reuse and process integration are realized for the whole business chain, so as to continuously improve the efficiency of business innovation.
Ability to share public resources

Realize cross-business reuse of capabilities and global data sharing, forming an architecture system of “strong backend, large middle platform, and active frontend”, supporting rapid and flexible construction of front-end applications, and supporting rapid and innovative business development.

Business Scenarios

Smart O&M
Digital construction
Smart review
Smart tags

The IoT platform based on the middle platform as the IoT protocol access platform realizes the collection, monitoring, analysis, and smart operation and maintenance of media device information.
Based on distributed cloud + data, it provides support for the construction of cultural digitalization, and promotes the achievement of a national cultural big data system with physical distribution, logical association, fast link, efficient search, comprehensive sharing, and key integration.
Based on the contract + commercial cryptography technology of blockchain, it is oriented to government regulation, media enterprise content services, digital copyright, and content traceability applications, and builds a scenario-based instance of media asset review of blockchain + media assets + digital copyright.
Based on the smart middle platform, it opens up multi-source media asset data, identifies unique users, helps build a user tag and portrait system, empowers media business, and realizes refined operation and precision marketing for users.

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